Which type of banks pioneered the consumer banking model with hybrid liability and asset products in India during the 1980s?
Foreign banks (like Standard Chartered, Grindlays, and Citibank) set the trend. Citibank spurred the space with credit cards.
Public Sector Banks traditionally had a generalized approach before shifting. New generation private banks aggressively entered in the 1990s.
Part of Retail Banking & Wealth Management · Retail Banking: Introduction · Last updated