First MKIS Model Origin

RBWM Marketing Information Systems-A Longitudinal Analysis Free JAIIB Capsule 22 views Updated
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RBWM · Marketing Information Systems-A Longitudinal Analysis
Who proposed the very first descriptive model of MKIS almost 30 years ago, describing it as a DSS?
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Who proposed the very first descriptive model of MKIS almost 30 years ago, describing it as a DSS?

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